I founded GroundSwell Advisory because I kept seeing the same problem — smart companies making reactive data decisions instead of deliberate ones. The startups and scale-ups I work with don't need more data. They need to know which data matters and what to do with it.

With deep experience in data infrastructure, analytics strategy, and organizational decision-making, I work as an advisor embedded in your team — helping you build for where you're going, not just where you are.

Based in New York. Working with founders and operators who want to get ahead of their data before their data gets ahead of them.